Pop-up Björn Borg de Bijenkorf

At the renowned luxury department store de Bijenkorf in Amsterdam, Den Haag and Rotterdam Facio were commissioned to produce the interior design for set up of three pop-up stores on behalf of Björn Borg. For this project, we chose to order the red carpet in Björn Borg’s signature color from the Swedish design company Kasthall, known for its exclusive handwoven rugs made from natural materials.

CLIENT: Björn Borg
DESIGN: Ray Atelier
PHOTO: Kirsten van Santen