Christmas fair 2015


About the project

Christmas fair 2015 – a traditional Christmas fair with a modern twist.
An entirely new type of Christmas fair was held in 2015 in Sergels Torg square, Stockholm: one unlike anything that Sweden had seen in the past, inspired by (among other places) Bryant Park, New York’s Winter Village. Retailers were set up in pavilions, each with their own entrance, and well-known chains were mixed with more traditional, high-quality vendors. The idea was for visitors to be able to buy their Christmas presents in an environment that reflected the Christmas spirit.

#Stockholmsjul ran from November 21 to December 23.

Client: MK Illumination