Adidas Oslo Marathon 2015


About the project

Adidas Oslo Marathon is Norway’s largest street run, and once again its main sponsor was Adidas. Facio Event was responsible for setting up Adidas’s running shop during the Sports and Health Fair that was held on September 19 in the Rådhusplassen square. The fair is growing year by year, and roughly 50,000 visitors were expected this year. The store was approximately 650 square metres in size, and offered everything from compression socks to watches and running shoes. What was special about this project was the extremely short set-up time – just 24 hours. This placed high demands on both the material and personnel on-site.

Client: Adidas Norge AS
Retail partner: G-Sport AS
Retail design: Boys Don’t Cry