Adidas Göteborgsvarvet 2015


About the project

Facio Event was responsible for setting up Adidas’s running shop, which opened on Thursday May 21, for the Göteborgsvarvet Half Marathon on May 23. The store was approximately 750 square metres and contained everything a runner would need to complete the 21 km-long race. Facio Event was also responsible for setting up a registration area for the runners. Some 80,000 people passed through this area and the shop.

Client: Adidas Sverige AB
Retail partner: Stadium Sverige AB
Retail design: Boys Don’t Cry